
MASTER THE SYSTEM FOR CASH FLOW, PEOPLE, SALES AND OPERATIONS THAT CREATES HARMONY AND ACCOUNTABILITY, SO YOU ARE FREE TO WORK ON THE BUSINESS, NOT IN IT.
All members get instant access to our training and support upon enrolment so they don't have to wait for a workshop to start fixing their messy operations.
We dive into your unique business as it currently is and uncover the immediate wins to start systemising your business and getting you your time back.
You get instant access to the Member's Portal and book seats for your 2 day transformation workshop.

Learn the entire 6 Steps to Systemise and Scale Framework, used by Australia's most successful businesses. Diagnose the gaps and build the solutions for your business, use all of our tools and templates and switch on your self-managing team system.

Weekly support Q&As and info sessions on zoom you can attend, a community posting platform to answer your immediate questions and access to HR experts, Scale experts, templates, workshop recordings and more.

You coming?



Here's what we usually get asked
As soon as you enrol, you get access to our Skool community so you can start accessing recordings of our previous 2 day workshops, all our bonus materials, the community and our Q&A calls.
You can access all of that immediately, even prior coming to the pinnacle workshop - so if you want to get started straight away, you absolutely can. Many have any they get results before you actually technically "start".
That's because the "start" is the "2-Day Liinchpin Systemise & Scale Workshop" where we teach you and the other business owners in the room the exact system for organising your business into a well-oiled machine that can operate without you needing to be stuck deep in the details. We help you create your unique environment for the team that manages themselves. We teach you how to be a great leader of that team, equipping you with the exact core phrases to help you have hard conversations that coach your teams to level up into high performers. We help you get clear on your cashflow and profit levers so you can prepare your business for true scale. This workshop gives you the system for creating your own freedom and success. You will leave that day with a full self-managing team system already operating within your business.
Then for 6 months afterwards, you get our support via the Skool community where our team will respond to your questions so you can maintain the structure you have embedded into your business. As well as extra expert strategic calls on Zoom with Keely and the team where we can help you overcome any roadblocks you might run into. Or even help you with the more complex side of people management.
So in a nutshell...
2 day workshop to get your self-managing team system operating in your business immediately.
6 months of a lot of support to make sure you can maintain everything we build together in the workshop.
The main support pathways are:
1. The Skool community to ask questions and where our team will respond to your questions so you can maintain the structure you have embedded into your business. Plus extra expert strategic calls on Zoom with Keely and the team where we can help you overcome any roadblocks you might run into.
2. Extra access to HR and recruitment AI-visory and Advisory to help you with your operational team challenges or growth.
3. Workshops and recordings, tools, templates and more with so much extra value across all areas of business from marketing, sales, leadership, mindset, running ads and more.
It depends really on what your key challenge is. We find that in some industries, particularly trade-based service business, the issue of being too busy and needing to remove out of the details can stat much sooner, even from $500k revenue. If you're close to $1M revenue, or have a team of 6 or more, it is probably right for you.
That's common in many industries, especially e-commerce, where the challenges with being stuck in the details and being the driver of everything, don't start until later in your journey. We have worked with private businesses doing up to $200M revenue (and public companies much higher than that), so the framework is still highly effective.
The worst thing you can ever do for yourself and your business is to drift along in indecision. You do not want to be the person who repeated 40 of the same year in business, you want to grow and achieve bigger goals and milestones. We'll show you how.
We immediately dive into the current state of your business and help you implement an immediate win that will automatically start to quell some of the chaos.
Then we make sure you have everything prepped and ready for attending the
You'll be on your way to getting on the right track to be organised, create a high performance team, and feeling confident and in control of your businesses next evolution.
The six steps to systemise and scale is a framework for operating in your business (how the team is organised, how you meet, who is in it and responsible for what, how you plan, how you execute on projects and targets, how you manage cash flow, how your profitability is organised for scale, and more).
The framework organises your team into self-managed superstars who take responsibility for the business' day to day operations, and for executing on your growth strategy.
This frees you up to focus on the business, not be stuck in it.
Business partners can both come to the event, but you must be registered. Because we do sell out these events, we need to make sure there's enough actual chairs (we learnt that the hard way, when we literally ran out of actual chairs and had to 'borrow' some from a hotel lobby once).
No. Absolutely not.
If you have a team, usually yes. Reach out if you're unsure, but this system has been used in hundreds of industries.
Step 1
We get you clarity around the path to close the gap from where you are to where you want to be, with our interactive diagnostic tool.
We get you full visibility of the cash flow of your business so you can make great decisions that improve operations and improve your profit. We literally build your reports and tools in the workshop together.
We get clear on your highest level goals and the pathway you will take to get there.
And we unpack the exact constraints that are keeping you stuck deep in the details of the business.
Step 2
You learn the Six Steps to Systemise & Scale, getting structure in your business that replaces everyone's dependency on you or any one person.
The system of structure becomes the dependency and linchpin of the business, protecting it and freeing up your time for good.
You start embedding that system right then and there while we are in the workshop.
Your plan for getting your time back and organising the business into a well-oiled machine starts to be put into action because you now have every single tool and template you need.
Step 3
You learn how to lead as a world class business owner and leader and you end up with a team that cares about the business and finally takes ownership of the customers and outcomes of their role.
You learn how to have hard conversations in a way that has your team thanking you for guidance.
And, you build your strategy for scale, stripping away anything in the business that is causing more distractions and focusing only on what will truly move the needle.
This is not about doing more, it is about doing less of what doesn't matter and more of what does.
Don't miss out, seats filling fast
Keely White fuels entrepreneurial achievements. She has been instrumental in helping Australian business owners to bring quality structure to their businesses. Keely is the Founder and CEO of Liinchpin, which specialises in systemising businesses and shaping high performance and harmonious teams.
Prior to Liinchpin, Keely also worked with multiple 7 & 8 figure companies - in construction, training, property and ecommerce - and has received business awards and high recognition in sales, structure and leadership.
Keely has been the host of The Entrepreneur's Unconvention (voted top 3 event for business owners worldwide), which has had speakers such as Australian entrepreneurs Mark Bouris, Michelle Bridges, Naomi Simpson, Glen Richards, Janine Ellis, Kikki K and more.
Keely is also a high-profile investor, having invested into companies spanning technology, finance, ecommerce, real estate, and agriculture.
Keely has personally trained, mentored and led thousands of entrepreneurs through 1:1 coaching or presenting more than 6,300 hours of workshops and keynotes. She has also worked with AFR Top 100 and multinational companies such as realestate.com.au, Woolworths, and has rubbed shoulders with some of the world's leading entrepreneurs.
Keely most recently worked with the founders of Australian retail giant, Culture Kings, who debuted on the NY stock exchange after a landmark $600M deal, making it the biggest ever private sale in Australia’s retail and apparel sector.
She is soon to be launching The Entrepreneur's Campus, a sprawling resort-style homestead that hosts business and personal empowerment events all year round.
